| 16 | ||'''Summary'''|| Growing interest in e-commerce motivates research in automated negotiation. Building intelligent negotiation agents is still[[br]] emerging. In contrast to most negotiation models, sequential decision model allows for learning. Learning can help understand[[br]] human behaviour, but can also result in better results for the learning party. Bayesian learning of reservation[[br]] values can be used to determine the zone of agreement for an issue based on the domain knowledge and bidding interactions.[[br]] Concluding for one-issue, learning positively influences bargaining quality, number of exchanged proposals,[[br]] and leads to a better compromise if both learn. Learning works always works better in the proposed case.|| |